When the globally proclaimed ‘Queen of Pop’ needs a throne dazzling enough to capture the attention of more than 100 million viewers worldwide, she knew exactly where to go. Jimmie Martin didn’t hesitate when they were asked to design her the spectacular, avant-garde chariot-cum-podium-cum-throne, upon which Madonna entered the Lucas Oil Stadium, Indianapolis, for the Super-Bowl XLVI yesterday evening.
Featuring a black polished walkway and gilded poles raised above two sphinx’ dripping in black Swarovski crystals, this one of a kind Egyptian inspired work of art would make Cleopatra green with envy. Behind the seat of the throne were the tall and unmistakable initials M.D.N.A (the title and feature track of Madonna’s next album) scrawled in Jimmie Martin’s signature graffiti script. This piece of work has a place in history as both an impactful yet harmonious collaboration between the Queen of Pop – Madonna, and award-winning London based design duo – Jimmie Martin.
Of the collaboration, Jimmie Martin’s Creative Director Jimmie Karlsson quoted – “We were absolutely thrilled to be contacted by Madonna’s team asking us to work with her on what is arguably the most highly televised sporting event in the United States, if not worldwide. Everyone involved have been absolutely great to work with and the attention to detail has been amazing. From being a fan growing up in Sweden and now seeing our piece on stage with Madonna has been incredibly surreal.”
Company Director Martin Nihlmar shared similar sentiment. “The atmosphere watching Madonna carried out by an army of dancers on our creation - even from sitting at home in the UK felt utterly electric. We [Jimmie and I] both felt such a sense of gratification in terms of brand recognition and business growth from our humble beginnings. We owe her and her team a huge thank you, just for the experience we have had working on this. We very much hope to be working with Madonna and her creative team again in the future, as well as a various other exciting projects that are currently in the pipeline – watch this space!”
© photos by Kevin Mazur
For more information and all media enquiries please contact us at Jimmie Martin
T 020 7938 1852 E firstname.lastname@example.org
EDITORS NOTES Jimmie Martin Limited is a luxury furniture brand established in London since 2004. Based in Kensington they have recently expanded into soft furnishings ,wallpapers and lamps. As well as having recently founded a separate interior design company – Jimmie Martin & McCoy, www.jimmiemartinandmccoy.com. Working with private, commercial and high profile clients, Jimmie Martin provides an eclectic showcase of one-off pieces of furniture combining the decadent and quirky with the nostalgic and urban. All pieces are individually finished off with hand painted artwork to either the customer’s choice, or to the ideas of the founders, Jimmie Karlsson and Martin Nihlmar. There is a rare consistency of sophisticated pieces combined with a sexy, modern design element. In June 2005 Jimmie Martin won the award of best "New Designer in Practice" at the Design and Decorations Awards. Jimmie Martin was also nominated as a finalist in the furniture design category. Their Interior design business Jimmie Martin & McCoy have recently been included in Andrew Martin’s - Interior Design Review Volume 16. The Jimmie Martin London showroom is located at 77 Kensington Church Street, London W8 4BG.
Open Monday to Friday 11am-6pm and Saturday's 12 - 4pm. To make a personal appointment, please contact a member of the team by emailing email@example.com